Netflix Originals Brand Campaign
When Netflix wanted to celebrate their Originals slate for a multi-platform year-long campaign, they needed a big idea. Enter a great big world of entertainment and possibilities, kicking off a brand campaign that rolled out across the country.
PROJECT SCOPE:
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Strategic Development
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360 Campaign Ideation
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Creative Direction
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Script Writing
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Copywriting
AGENCY PARTNER: COMPADRE
CLIENT CHALLENGE:
Create a buzz-worthy brand campaign that captures the breadth and depth of the Netflix Originals portfolio across a huge variety of content and genres.
OUR SOLUTION:
Celebrate the great big world that lives inside the global streaming service.
2:00 ANTHEM VIDEO
Building off our campaign platform "It's a Great Big World in Here," we developed a dynamic language system and attitude around the Netflix experience you'll find "In Here."
From billboards to bus posters, from
subways to social, the campaign was ubiquitous across the country.
CREDITS
Client: Netflix
Agency: Compadre
CD: Curtis Doss
CD: Josh Chesler
Art Director: Felipe Picazo
Lead Copywriter: Joey Livingston
Additional Copywriting: Josh Chesler
Producer: Jessica Garcia-Scharer