Warner Bros. Theatrical Marketing
Wuthering Heights Campaign Strategy
We were thrilled to partner with Imaginary Forces and WB Theatrical Marketing to develop the campaign strategy for a movie that’s about to take the world by storm, Emerald Fennell’s WUTHERING HEIGHTS. Our creative approach and tagline “Come Undone” became the anchor for a 6-month campaign across OOH, social, and experiential activations.
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PROJECT SCOPE: ​​
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Research and Insights
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Strategic Development
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360 Campaign Ideation
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Taglines and Creative Copywriting
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Phased Campaign Development
AGENCY PARTNER: IMAGINARY FORCES
CLIENT CHALLENGE: Create a sexy, Gen Z-forward campaign that summons the essence of Emerald Fennell’s adaptation of the classic Gothic romance novel Wuthering Heights.
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OUR SOLUTION:
A campaign that is as wuthering as the movie itself.
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With the position "Be Wuthering," we breathed hot life into the title, investing the word with thematic and emotional meaning speaking to the duality of the Gothic romance.
Our tagline "Come Undone" channels the scope, style, and sensuality of the classic source material and Fennell's bold reinvention on film. This became the anchor for every element in the campaign.
Working with the amazing team of Peter Frankfurt, Kathy Liang, and Nicole DiLeo, we provided a visual and verbal framework for the campaign that leans into the scope, style, and sensuality of the film.
Beginning in September 2025, WB began rolling out bold, cryptic imagery in outdoor posts across major cities, leaning into the tagline and language of the book.
As the campaign started rolling out across social, theatrical, and experiential, the "wuthering" spirit pervaded every activation.
CREDITS
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Client: Warner Bros.
Agency: Imaginary Forces
ECD: Peter Frankfurt
CD: Anthony Gibbs
Creative Strategist: Josh Chesler
Copywriter: Josh Chesler
Art Directors: Katherine Laing and Nicole DiLeo
Producer: Megan Catoe