Red Bull "Beyond the Ordinary"
Working with Red Bull Media House and Storymill Media, we developed a format and narrative style for a high-octane docu-series podcast telling the stories of incredible feats of skill and endurance - and the athletes behind them.
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PROJECT SCOPE: ​​
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Research and Insights
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Creative Development
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Campaign Ideation
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Scripting 3 of the 4 podcast episodes
PRODUCTION PARTNER: STORYMILL MEDIA
CLIENT CHALLENGE:
Find a compelling way to tell the story of Red Bull's elite athletes and their death-defying accomplishments - through a primarily audio format
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OUR SOLUTION:
Use cinematic storytelling, audio and narration to immerse listeners into the events
with urgency and emotion.
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The podcast was exclusive to Spotify, which allowed us to take advantage of proprietary video features to introduce the audio podcast for each episode.
Functioning as writer and showrunner, we created a successful series that brought humanity and storytelling to Red Bull's record-breaking stunts.
CREDITS
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Client: Red Bull Media House
Production Company: Storymill Media
Producers: Steven Hein and Gabriel Mason
Writer/Showrunner: Josh Chesler
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